There are many people who attempt to use search engine optimization (SEO) to get more traffic to their websites. This type of marketing is very cost effective since it involves manipulating the Google algorithm to get free traffic. There are a wide variety of ways that one can push one's website up a given search page. The easiest, most effective, techniques of pushing a page up the rankings are often referred to as black hat SEO strategies.
What is Black hat SEO?
These are the techniques that generally do whatever is necessary to push the page higher. A black hat SEO practitioner does not care if the page appears natural or not; they only care that it takes advantage of some loophole in the Google algorithm that allows it to rank quickly. Many times content produced by black hat SEO will look completely unreadable to humans. However, since a computer algorithm is unlikely to be able to tell the difference, in the short term it does not matter.
One of the reasons that black hat SEOs generally can get better rankings in Google quickly is that they are not constrained by trying to make the content look natural. Often they might use an automated tool such as SE Nuke XCR to produce thousands of articles created by a computer from one seed article. These can then be placed automatically all over the internet with links pointing back to a site, making it appear that the site is popular. In contrast, writing that many articles by hand would take a lot of time.
While black hat SEO typically have an advantage over a short term timeframe, these strategies usually do not work long term. Google is in the business of providing quality content to their readers. If the internet is cluttered with web spam created just for the purpose of manipulating their search engine results, that could seriously impact their users' experience. As a result, they have put in a lot of extra effort to update their algorithms to identify web spam.
Since the Google algorithm is not perfect, black hat practitioners often find new loopholes in ranking a site quickly soon after an algorithm update. Then it might take Google months to come up with a new tweak to try to eliminate that type of spam. In the interim, the black hat SEO could have profited a lot from the free traffic, without a lot of effort.
Black hat SEO is a very effective strategy for ranking a website in the major search engines. However, due to the risky nature of the techniques involved, it is recommended that no one use these techniques on a site they do not want to have ranked long term in the search engines.
One of the reasons that black hat SEOs generally can get better rankings in Google quickly is that they are not constrained by trying to make the content look natural. Often they might use an automated tool such as SE Nuke XCR to produce thousands of articles created by a computer from one seed article. These can then be placed automatically all over the internet with links pointing back to a site, making it appear that the site is popular. In contrast, writing that many articles by hand would take a lot of time.
While black hat SEO typically have an advantage over a short term timeframe, these strategies usually do not work long term. Google is in the business of providing quality content to their readers. If the internet is cluttered with web spam created just for the purpose of manipulating their search engine results, that could seriously impact their users' experience. As a result, they have put in a lot of extra effort to update their algorithms to identify web spam.
Since the Google algorithm is not perfect, black hat practitioners often find new loopholes in ranking a site quickly soon after an algorithm update. Then it might take Google months to come up with a new tweak to try to eliminate that type of spam. In the interim, the black hat SEO could have profited a lot from the free traffic, without a lot of effort.
Black hat SEO is a very effective strategy for ranking a website in the major search engines. However, due to the risky nature of the techniques involved, it is recommended that no one use these techniques on a site they do not want to have ranked long term in the search engines.