There are many different ways to get your website to move up the search engine rankings. These search engine optimization (SEO) techniques fall into several categories, depending on how blatant the attempt is to generate the higher ranking. Black hat SEO is the most blatant and frowned upon form of SEO.
Black hat SEO is the nemesis of the executives at search engines such as Google. Quite frankly, Google considers any attempt to actually intentionally take advantage of its algorithm as "black hat." However, they are particularly perturbed at techniques that go out of their way to generate the ranking. Google would like to see everyone producing content that is good, quality content in a natural fashion. Black hat traffic is anything but natural.
Black hat SEO is the nemesis of the executives at search engines such as Google. Quite frankly, Google considers any attempt to actually intentionally take advantage of its algorithm as "black hat." However, they are particularly perturbed at techniques that go out of their way to generate the ranking. Google would like to see everyone producing content that is good, quality content in a natural fashion. Black hat traffic is anything but natural.
One of the most common forms of black hat SEO is web spam. This often involves posting the same article or thousands of computer generated versions of the same article on sites all over the internet. Each article will have a link back to the same property. Since a computer generates this content, a human user will often have trouble reading it. This is the type of content that Google and most owners of the sites where they are posted would like to see eliminated. Unfortunately, it takes a while for computers to identify web spam and then delete the content or penalize the site it is linked to.
Another very common black hat SEO practice to to purchase links at high Page Rank sites. This is a practice that Google also severely frowns upon. This is because the theory behind Page Rank is that the most highly visited sites have a higher authority to say what is relevant for a particular keyword based on the links they produce. If someone can just buy a link at a site, the entire system is undermined. As a result, Google aggressively attempts to ferret out paid link networks and penalize the sites utilizing them.
To the chagrin of most search engine executives, black hat SEO is incredibly effective. These techniques can be used to rank various web properties very rapidly. However, the drawback is that eventually the search engines will catch on to the techniques, so the long term potential of any website using black hat SEO is likely to be compromised. However, the short period of time that the site appears at the top of the search engine rankings could be more than enough for a person to profit handsomely from it. Then black hat SEO can be used to make another site, with the process repeated over and over again.
Another very common black hat SEO practice to to purchase links at high Page Rank sites. This is a practice that Google also severely frowns upon. This is because the theory behind Page Rank is that the most highly visited sites have a higher authority to say what is relevant for a particular keyword based on the links they produce. If someone can just buy a link at a site, the entire system is undermined. As a result, Google aggressively attempts to ferret out paid link networks and penalize the sites utilizing them.
To the chagrin of most search engine executives, black hat SEO is incredibly effective. These techniques can be used to rank various web properties very rapidly. However, the drawback is that eventually the search engines will catch on to the techniques, so the long term potential of any website using black hat SEO is likely to be compromised. However, the short period of time that the site appears at the top of the search engine rankings could be more than enough for a person to profit handsomely from it. Then black hat SEO can be used to make another site, with the process repeated over and over again.